9 Best Email Marketing Software
Marketing is essential for every business. How will people know about your products and services if they don’t see or hear about them?
No matter how good your product is, you will always need to showcase it to the public in a manner that will attract them.
There are many ways through which you can market your products and one of them is through email marketing. But which email marketing software or service should you use?
In this guide, we are going to show you what email marketing is, and the best email marketing platforms to grow your subscribers, business, and revenue!
What is Email Marketing?
Email marketing is simply marketing and promoting your product or business using email.
If you want to get specific, Wikipedia says, “Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.”
Some types of email marketing are:
- Newsletters
- Affiliate Marketing
- Cold Emailing
- Backlink Prospecting
- Recruiting
But in order to do these, you will need one of the email marketing software below:
Best Email Marketing Platforms
Below are some of the best email marketing platforms with our top picks:
Best Overall
ConvertKit
ConvertKit is one of the best email marketing software for authors, bloggers, and marketers.
Most Affordable
Aweber
Aweber is one of the oldest email marketing software platforms on the market.
FREE TRIAL
Runner Up
Drip
Drip is a robust enterprise marketing platform for bloggers, digital marketers, and eCommerce.
1. ConvertKit
ConvertKit is one of the best email marketing software for authors, bloggers, and marketers. It is very simple to use and has great features that allow you to perform several activities.
Not only does ConvertKit allow you to do email marketing but you can also:
- Create Landing Pages
- Build Custom Sign Up Forms
- Email Automation
- Sell Digital Products
If you have an email list of any size, ConvertKit can help you grow, manage and organize your email lists, funnels, and more.
Forget about building custom HTML emails and use one of their thousands of customizable email templates.
One of the major advantages of ConvertKit is that it is possible to classify subscribers into those that have already purchased your products and those that are showing interest. This makes it easy for you to use automated emails to increase conversions by sending personalized and targeted emails.
Get a free trial of ConverKit today!
Pros
- Email-based support system
- Affordable
Cons
- Can be expensive with a large list
2. Active Campaign
Many marketers love this email marketing software because of the sophisticated automation features that come with it.
Active Campaign uses machine learning techniques such as Predictive Action to provide answers to tough questions regarding your customer behavior. This makes it easy for you to take appropriate actions and direct them through the sales journey.
ActiveCampaign can be easily integrated with more than 800 apps such as WordPress, Facebook, Shopify, and many more. You can also intuitively automate your list segments as per the sales follow-ups, email content, and many more.
ActiveCampaign is a great service used by many large organizations that are keen on improving their sales in a more personalized way.
Pros
- Powerful Email Automations
Cons
- It can be cumbersome for some people
3. Constant Contact
Constant Contact is one of the oldest email marketing platforms emerging into the email marketing industry in 1995 and rebranded to its current name in 2004.
They became a subsidiary of Endurance International Group in 2015 and provide a robust email marketing platform with a ton of great features for small to enterprise businesses.
The main objective of Constant Contact is to help small businesses harness the power of email marketing. Constant Contact has more than 100 optimized email templates to help you engage and convert users into active paying clients with emails.
One of the coolest features found on this email software is event management as well as the ability to manage registrations, tickets, and invitations.
It also has one of the highest delivery rates when it comes to email delivery compared to its competitors at more than 90 percent. For those looking for email marketing with features like event management and so on, then Constant Contact will be a great option.